Android runs out of ideas: the notch of the iPhone X is fashionable

We are just in March - a month in which Apple could surprise us with a keynote - and there is something bright on the horizon: the design of the iPhone X inspired the excellent part of the Android presented in 2018. The MWC 2018 has only been a preview of everything that is to come. We knew that from China, dozens of clones would arrive, we had already explained the reason why Chinese manufacturers imitated the iPhone with all the nerve.What we did not expect is that renowned brands present their flagships and that when we saw them, we had a feeling of deja vu so clear.

Is it because of the success of the iPhone X? Let's not forget that in less than half a year he has already harvested the best prizes of MWC 2018 - without even attending - and the award for innovation of the prestigious magazine TIMES. Are you running out of ideas on Android?

It is defined as fashion to taste, custom or use of a group, a specified period or place, and in recent times it was clear that the phablets, Infinite screens and the 18: 9 ratio were trending. But in the middle of these times, go Apple and its iPhone X and break the market with a design that awoke mockery and criticism: nobody wanted an eyebrow at the top of the screen, hindering viewing.

It is true that after the TrueDepth that eyebrow hidden camera, right radical element, and differentiator, but most manufacturers have seemed content to imitate aesthetics because any resemblance to the Face ID is pure chance. Even the innovative Intelligent Scan of the Samsung Galaxy S9 is not up to scratch.

We insisted: it was to a certain extent normal that little-known brands like Doogee or Leagoo did it, but the surprise comes when the Huawei P20 or one of the actual winners of the MWC 2018, Asus ZenFone 5 look so much alike, it's too much to think about. In fact, during the presentation of Asus lived something as absurd as boasting that his notch was smaller.

If the size of the notch were to guarantee success, the Essential Phone would be more popular than it is. But let's go back to ZenPhone 5: its front is very similar to the iPhone X, what happens if we turn it around? What exactly happens the same: double vertical camera in the upper left corner. You might think that having had months of margin and feedback from iOS users, Asus could have improved the weak points of the iPhone X, how to protect their lenses more, but not even that.

Yes, it has a fingerprint sensor and USB-C port, but maybe it's too similar to have its essence. Why buy the Asus Zenfone 5 and not the iPhone X? for the price? In a society like ours, that sounds a lot like "I want and I can not." A wannabe.

It is not an exception. Filtered photos of other brands leave no doubt: OnePlus 6, LG G7 or Xiaomi Mi Mix 2s also take the iPhone X as a reference.

It is fair to point out that in the midst of this "nothing" trend, Kaz Tajima, the head of the design area of Sony has ensured for The Sun that the design of the iPhone X is not good, wielding compelling reasons. So for the moment, the Japanese did not adopt the notch. By the way, even brands like Sony or Nokia have decided to remove the jack connection two years after Apple did. For better or for worse, they surrender to evidence that Apple started and for which it was severely criticized.

So apart from Sony or Nokia, which are not known precisely for implementing innovative designs, the only big brand that stands out from the notch is precisely the great rival of Apple: Samsung and its impressive Galaxy S9.

Buy yourself an iPhone X

Despite integrating infinite screens and moving in a specific range of dimensions, there are millions of ways to design a rectangle of metal and glass playing with the manageability, functions, and aesthetics... but it seems that on Android it's hard to find that extra creativity. We often underestimate the i + D + I department, but this is one of the results.

We have said before: regardless of the price, what advantages do these alternatives offer for these brands? Who is going to buy a phone that is theoretically a top of the range but has been born without personality? Nobody wants an imitation. Nobody wants to be second.

I have it clear: every time I see an Android phone that is inspired by the iPhone X I'm seeing sub-publicity that tells me "run, buy an iPhone X".

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